The programme gives businesses and creative content creators access to R&D funding as well as to cutting-edge research in narrative, technology, business modelling and audience psychology, promoting the development and commercialisation opportunities within new technologies such virtual reality, augmented reality, mixed reality and artificial intelligence.

With joint commissioning partners like The National Gallery, Discovery Network and Heathrow Airport, StoryFutures aims to innovate in story-form, evolve business models, develop data management processes, enhance audience experiences and help SMEs secure funding for growth.

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