StoryTrails is led by StoryFutures Academy and delivered in partnership with the BFI (British Film Institute), broadcaster and film-maker, David Olusoga, the BBC, Uplands Television, and leading immersive specialists ISO Design and Nexus Studios. It uses cutting edge technology from Niantic, makers of Pokémon Go, and has been brought to life in The Reading Agency’s national network of libraries and by event-making specialists Produce UK.

StoryFutures Academy

StoryFutures Academy is the UK’s National Centre for Immersive Storytelling, run by the National Film and Television School (NFTS) and Royal Holloway, University of London.

Funded by the Arts and Humanities Research Council, part of UK Research and Innovation, the Academy develops cutting-edge creative training and research programmes, to ensure the UK creative workforce is the most skilled in the world in the use of virtual, augmented and real-time production technology for immersive storytelling.

British Film Institute

The BFI is a cultural charity, a National Lottery distributor, and the UK's lead organisation for film and the moving image.

Founded in 1933, the BFI is a registered charity governed by Royal Charter with the mission to support creativity and actively seek out the next generation of UK storytellers.


The BBC is home to the very best of British creativity.

Combining the strengths of the UK’s most-commissioned production company and a world-class distributor, they are an unrivalled creator of - and investor in - UK programmes reaching audiences around the world.

Nexus Studios

Nexus Studios is a global creative studio fostering world-class talent to produce high-quality branded content, film and episodic tv and immersive content.

With studios in London, LA and Sydney, they create meaningful stories and creatively innovative experiences that positively add to the cultural conversation.

ISO Design

ISO is a digital media and software studio and that designs, directs and builds large-scale interactive and immersive media projects.

Specialising in design-led cultural projects for Museums, Galleries and Brand Experience Centres, they also create motion graphics and animated content for television and create ambitious online digital projects that are experienced across web, social and mobile.

The Reading Agency

The Reading Agency is a national charity that tackles life’s big challenges through the proven power of reading.

Through impactful programmes, tireless campaigning, excellent networks and power to influence, challenge and make change happen The Reading Agency helps over 1.9 million people of all ages, and their vision is a world where everyone is reading their way to a better life.


Produce UK are award-winning artists, curators, place-makers and event-making specialists who create jaw dropping experiences for world class organisations and brands.

They are highly collaborative, driven by an obsession for detail and a passion for legacy.

Uplands TV

Uplands Television is an independent TV company where people of all backgrounds can do their best work so that viewers of all backgrounds all over the world see great TV.

They make history, current-affairs, specialist factual and travel and adventure programmes.


StoryFutures is based at Royal Holloway University of London, and is funded by AHRC’s ‘Creative Industries Clusters Programme’.

StoryFutures fuels innovation and growth in immersive storytelling by sharing cutting-edge research with creative SMEs in the ‘Gateway Cluster and Greater London’.


Niantic is the world’s leading augmented reality company with an initial focus on augmented reality games.

Creators of Lightship, Niantic have built the world’s only planet-scale AR platform for current and future generations of AR hardware.

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